Nike Air Zoom Mercurial x Rocket League

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Deep Screen/Out-of-Home Experience

Fast is in the Air! Nike and Psyonix have partnered to bring the new Nike Air Zoom Mercurial football boot into “Rocket League” following its debut in stores – and on pitches – around the world. The bundle is now live in “Rocket League” and includes three Octane Decals and Nike Air Zoom Mercurial Wheels.

Along side the super talented team at Aixsponza, I worked on the perspective defying out-of-home screen experience, shown live on the Deep Screen at Piccadilly Circus, London.

My primary role was animating and developing a narrative that would work within the confines of the screen, for this beast of a sequence.

Below is the AV film.

Above: Reaction film, shot in and around Piccadilly Circus.
Below: Look development.

Client: Nike EMEA
Producer: Nili Zadok
Creative Direction: Daniel Whiteneck

Studio: Aixsponza
Producer: Julian Fischer
Creative Direction: Christian Tyroller
Team AV: Dominik Högn, Leomar Esteves, Kornel Swoboda, Simon Breithofer, Mars Dolschon, Stephan Helbing, Tom Knaul, Orestis Konstantinidis
Team DOOH: James Brocklebank, Dennis Weyel, Marco Seeberger
Compositing & Color Correction: Tobias Müller
Sound Design: Michael Fakesch